Personal Brand Identity
In designing my personal brand identity. I wanted to keep my design vision of being clean and minimalistic, but at the same time convey important parts of my identity. My logo consists of my last name written in an ancient Chinese script to represent the importance of my cultural heritage as well as my first name and its phonetics to showcase the hard-to-pronounce yet unique name that I've come to embrace. I personally love neutral colors, so I decided to play with different opacities of black to keep the color scheme consistent but still interesting.
