Krispy Kreme Branding Project
For my New Product Development and Branding class at USC, our semester long project simulated the actual process of creating brand audits and developing new products of a company of our choice. I worked in a group of 5 and executed the role of brand manager by evaluating Krispy Kreme in the context of a brand audit and creating a new product proposal. I conducted market research and analysis to measure sources of brand equity and consumer response to new product concepts. Additionally, I took on the responsibility as designer and was in charge of all things creative including designing the final deliverables, presentation, and mock ups for the project.
Brand Audit
New Product Proposal Deliverable
