Freelance Projects
Mandarin 1 Year Anniversary
Mandarin is a Chinese band formed in Shanghai in 2019. The band consists of three members (Chace, An Yu, and Xiao Jun) and their music genre includes alternative rock, experimental electronic, and dance.
Challenge: For their 1 year anniversary, Mandarin hosted an afterparty at Bar Lotus. They needed digital invites and drink menus that align with their dystopian and minimalistic aesthetic.
Outcome: I designed a digital invite that was shareable on social media (Wechat, Weibo, Instagram) incorporating Mandarin’s main color - red. The design is inspired by the artwork of songs Echo and Asa, both involving the moon. The drink menu is inspired by the minimalistic style of upscale Japanese restaurant menus.
Digital Invite
Drink Menu
Devyn Adair
Model: Devyn Adair, Produced by: Natalie Huyen, Creative Direction/Photography/Styling: Louisa Meng, Graphic Edit: Salus Liang
Cornerstone
Cornerstone is a laundromat business based in New York City. The company sells laundry equipment and parts to laundromats all over NYC and is aiming to shift its business to a more customer-centric mindset with a reimagined customer experience. For their rebrand, they collaborated with Sundays with Anka to help refresh their marketing positioning and visuals.
Challenge: Working with Sundays with Anka to create a set of logos for both Cornerstone’s corporate and laundromat businesses that represents their three brand values - thoughtful, dependable, neighborly.
Outcome: The Cornerstone Laundromat logo is inspired by the opening of the washing machine and the Cornerstone corporate logo is a combination of letters C and S arranged in the form of folded towels.
Dialog
Dialog is a jewelry brand based in Changzhou focused on blending East and West styles through the use of materials and jewelry design.
Challenge: Since Dialog is a start-up brand, we had a very small team of three that had to take care of everything from finance to marketing to jewelry design to photography. We wanted to show that Dialog was a youthful, quality brand that has a deep cultural understanding of both the East and West.
Second Nature
Second Nature is a Chinese sports nutrition lifestyle brand based in Shanghai that is committed to all natural and organic ingredients. With a growing number of fitness enthusiasts in China and little to no local sports nutrition brands, Second Nature sees this as an opportunity to create a line of plant-based protein products that is catered to the Asian market’s needs and want.
Challenge: Second Nature is a start-up brand and needs a set of brand guidelines to set up their visuals.
Outcome: I designed 3-4 posters per week for the club and in order to differentiate its visuals from other hip-hop clubs, used images and design styles that showed stronger understanding of Western hip-hop culture.
ZHAI Shanghai
ZHAI Shanghai is a hip-hop club located in the heart of the city, designed with the spirit of home and family.
Challenge: I joined the team when the club first opened its doors to help them establish a strong visual identity through their promotional posters.
Outcome: I designed 3-4 posters per week for the club and in order to differentiate its visuals from other hip-hop clubs, used images and design styles that showed stronger understanding of Western hip-hop culture.
