Expat Society: Creative Assets
Instagram: @expatsociety_, 4k+ followers
Expat Society: Merch #ExpatSS19
As Expat Society expands across the country, I thought that it was important to launch our first standardized merch line. This collection is available to members year-round across all branches and features a t-shirt in white and black and a luggage tag + stickers pack.
Top: Merch Campaign (Photography, Creative Direction, Adobe Photoshop)
Bottom Right: Luggage Tag + Stickers Bundle (Adobe Illustrator, Adobe Photoshop)
Bottom Left: Instagram Story (Film Photography, Creative Direction, Adobe Photoshop)
Expat Society: Culture Awareness Series
A project dear to heart and aims to educate followers about festivals and traditions of cultures around the world. The following are posted as Instagram stories. (Adobe Illustrator, Adobe Photoshop)
Expat Society: Night of Sins
This event encourages members to explore their dark and sinful side. Dress code includes leather, fishnet, mesh in mainly black and red.
Instagram Stories (Adobe Photoshop)
Expat Society: Studio X
An event re-imagination of infamous NYC club, Studio 54.
Left:
Top: Facebook event cover photo (Adobe Illustrator, Adobe Photoshop)
Bottom: Dress code graphic (Adobe Photoshop)
Right: Instagram Story for Dress code (Adobe Photoshop)
Expat Society: Membership Experiences
Graphics for smaller scale membership experiences.
Dive in - Poolside day party welcoming new members. (Adobe Illustrator)
Arabian Night - A chill night to pass around the hookah. (Adobe Photoshop)
Renovate - Hillside hike and outdoor activities. (Adobe Photoshop)
Expat Society: Recruitment 2018
A marketing campaign for recruitment focused on a narrative on searching for new members.
Campaign reached a record high 30% increase in engagement on Instagram and helped Expat Society achieve an all time high of 750+ applications, a 50% increase from the previous year.
Top Row: Instagram Campaign - A series of three photos (Adobe Photoshop)
Middle: Facebook Cover Photo for recruitment event (Adobe Photoshop)
Bottom: Promotional GIF and Instagram Story (Adobe Photoshop)
Expat Society: Around the World
Expat Society's year end event with a theme that connects to the spirit of the club, its global culture.
Right (Top): Facebook event cover photo (Adobe Illustrator)
Right (Middle+Bottom): Dress code graphic (Adobe Illustrator)
Below: Snapchat filter (Adobe Illustrator)
Expat Society: WHITE III
Expat Society's annual WHITE event with an all white dress code.
Right: Facebook event cover photo (Adobe Photoshop & Adobe Illustrator) and Event Outfit Inspiration (Adobe Photoshop)
Below: Promotional GIF for Instagram Story (Adobe Illustrator & Adobe Photoshop)
Expat Society: Dynasty
Expat Society's Chinese New Year event.
Right: Facebook event cover photo (Adobe Illustrator)
Below: Outfit inspiration for Dynasty event. Photos were posted on Instagram as a multi photo post. (Adobe Photoshop)
Expat Society: Alter Ego
Expat Society's last event of the semester encourages members to bring out their alter ego for the masquerade formal event.
I did not design the main graphic with the mask and alter ego logo but I put together a gif for the Instagram story that had over 4000 impressions.
Right: Promotional GIF for Instagram Story (Adobe Photoshop, Aftereffects)
Below: The logo for Alter Ego event designed by the creative director.
Instagram Story Promo
Expat Society: Black III
Expat Society's 3rd annual black party features the theme of East Berlin underground grunge.
Left: Short promotion clip for Instagram Story (Adobe Photoshop, Illustrator, Aftereffects)
Right: Creative asset for Facebook page (Adobe Photoshop, Illustrator)
2nd to Bottom: Series of three for Instagram multi-photo post (Adobe Photoshop)
Bottom: Event recap - Series of three across one row (Adobe Photoshop)
Facebook Page Promo
Meet the Makers: Thank You Cards
We had a professional event series called "Meet the Makers" where we invited our members to network with influential individuals such as Andrew Black of Virgin Mobile and BrandProject LP, Academy Award nominated creative producer and writer/director Elkin Antoniou and Bobby Garabedian, Brit Gilmore of The Giving Keys, and Ogilvy PR Head of China, Scott Kronick.
These are cards that were given to these experts to express our gratitude for them to be kind enough to take time out of their day to speak with our members.
Made with Adobe Illustrator.
Front #1
Front #2
Back #1